History of the House of Simone Pérèle
- Posted on
- By Liz Yoo
- Posted in Lingerie, Simone Perele
History of the House of Simone Pérèle: For over 65 years, perfectionism and savoir faire have defined the House of Simone Pérèle. Lingerie that radiates that unmistakable French glamour
For over 65 years, perfectionism and savoir faire have defined the House of Simone Pérèle. Lingerie that radiates that unmistakable French glamour, with its curve-hugging silhouette, achieved by avant-garde techniques, has made it a mainstay.
Their mission to bring out the free, bold, modern woman inside all of us has succeeded. Let’s take a look at their storied history.
As Madame Simone Pérèle herself put it: “Self-confidence is a beauty that never fades.“
In 1948, Madame Simone Pérèle founded her eponymous lingerie company in Paris. A talented corset-maker and ultimate nonconformist, she wanted to exhibit a woman’s natural shape without sacrificing comfort.
In 1950, the infamous Bullet bra gave women conical points for breasts and the Soleil range was in vogue. Pin-ups favored this style and wore them underneath body-conscious sweaters.
In 1960, Pérèle launched Sole Mio using comfortable Lycra lace for the first time in lingerie history.
In 1970, she launched Pétale, which featured invisible lines and no underwires. A great symbol of the natural beauty and freedom of the hippie decade.
In 1980, garter belts, corsets, and half-cup bras are added to the mix.
In 1990, a soft second-skin line called the Essentials debuts.
In 2000, enter futuristic Andora, the first line using 3D Spacer fabric.
Today, the House of Simone Pérèle is still an industry leader and pulls inspiration from art, travel, and more. Only using the highest quality fabrics and accentuating a woman’s natural beauty, Pérèle’s lingerie is not an outdated relic of the past but thoroughly contemporary and elegantly timeless. Always inspiring, Pérèle once said:
"A woman should not have to choose between being comfortable and feeling beautiful...She can have it all."
Be the first to comment...